They are the lifeblood of any business. Whether you sell jumbo jets or cups of coffee, every business owner would like to think that their business can rely on a constant steady stream of customers.
And they can.
A great place to start is with what getting a customer really means. You are better off focussing on the activities that bring about new customers; which are generating enquiries and improving your conversion rate.
There are plenty of opportunities to generate enquiries for your business; from sign writing your car, flying a blimp above your shop or increasing our social media presence.
The challenge that most business have is not that there are not enough ideas. It is that they are doing lots of things which is costing a lot of money, but they are not sure really how well it is working. If that is you – then that becomes your first step in your marketing plan.
Analyse each of your enquiry generating activities and calculate which ones are making you money and which ones are not. Do more of the good ones and less of the bad. Simple really.
Conversion rate is your ability to convert these enquiries into customers. It is often very surprising how little an improvement is needed here to make a big improvement in new business.
So the next time you think you need more customers – take some action on your enquiries and conversion rate activities. Soon your pipeline will be flowing freely once more.
Make this a prosperous week.